By diving deep into the essence of Pars Ubique's brand, we developed a social media strategy that not only reflected their unique identity but also resonated with their audience. This involved streamlining their brand narrative to ensure consistency across all platforms, thereby strengthening their market position and fostering a sense of community among followers. The introduction of Ubique Patrique, a mascot that adds a layer of friendliness and youthfulness, was a strategic move to make the brand more approachable and relatable.
This project showcased a blend of hard skills such as strategic planning, graphic design, and animation, alongside soft skills like empathy, storytelling, and strategic communication. The ability to listen and adapt to the client's needs while also engaging with the audience's expectations highlights the comprehensive approach Dorigoni Design takes toward every project. By focusing on these elements from the outset, we ensured that the solution not only addressed the immediate challenge but also set the stage for long-term success and connection with the audience.
The transformation of Pars Ubique's social media presence is a testament to the power of a well-thought-out brand narrative and social media strategy. Through collaboration, creativity, and a keen understanding of digital engagement, Dorigoni Design helped elevate Pars Ubique to new heights, proving that even the most specific challenges can lead to groundbreaking solutions when approached with the right mix of skills and passion.
A Strategy Rooted in Authenticity and Engagement
Brand Strategy
Oktober 2023